ACE Theatrical Group, LLC

Mahalia Jackson Theater

1419 Basin Street
New Orleans, LA, 70116
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Saenger Theatre

1111 Canal Street
New Orleans, LA, 70112
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Kings Theatre

1027 Flatbrush
Brooklyn, New York, 11226
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NEWS

The Majestic and Empire Theatres Are Growing With San Antonio

by Feb 26, 2018

The Majestic Theatre in San Antonio opened in 1929 is the city’s oldest and largest atmospheric theater and a designated National Historic Landmark. Next door, The Charline McCombs Empire Theatre that was built in 1913 was restored and reopened in 1998 after $5 million in renovations. The two historic properties are stunning spaces for live entertainment and continue to host huge names on their city block. Even though the facilities are rooted in tradition, General Manager Emily Smith explains how she and the team running the theaters have found new and exciting ways to connect with their city through social media and accommodate their growing population.

Looking at 2016, how was business overall for your facility? 

2016 has been an exciting year for the Majestic & Empire Theatres. Programming in the venues continues to grow and be diverse. Notable shows include Macklemore and Ryan Lewis, Shawn Colvin & Steve Earle, Jerry Seinfeld, Alice In Chains, Peppa Pig, Willie Nelson (2 nights), Kevin Smith, Delta Rae and Alice in Chains.

What’s the soft spot?

Although it’s proven that the San Antonio and Austin markets can both have successful plays, there are often not enough dates in artist routing to include San Antonio. This is a soft spot for our venues and the market overall.

What’s one thing every promoter and agent should know about your market? 

San Antonio has been grouped by Forbes magazine with “the cities most likely to boom over the next 10 years,” falling in the #8 spot. “The area’s educated millennial population growth ranks in the top 10 of America’s big cities, just about even with Austin, and well ahead of such touted “brain centers” as Boston, New York, San Francisco. It has been noted as a “city on the rise.”

San Antonio has been grouped by Forbes magazine with “the cities most likely to boom over the next 10 years,” falling in the #8 spot. “The area’s educated millennial population growth ranks in the top 10 of America’s big cities, just about even with Austin, and well ahead of such touted “brain centers” as Boston, New York, San Francisco. It has been noted as a “city on the rise.”

What can you do to help promoters sell more tickets and help acts have an overall positive experience at your facility? 

The Majestic and Empire Theatres are beloved gems deeply connected with the San Antonio community. We understand that connection and are always working to cultivate communication with our audiences via our email database (160k+ subscribers) and social media. The passion, understanding and resources that we bring to the table are beneficial to artists and promoters.

Tell us one thing cool you guys will be doing in 2017?

We like to find new ways to connect with our audiences. We’ve had fun and success experimenting with geo-targeted Snapchat filters as an alternative to flyers. Venue or show related Snapchat filters give us the opportunity to target fans in specific locations where we believe they are likely to be Snapchatting. This initiative is interactive, spreads awareness and the results are measurable.

What is one thing that very few people know about your market/venue? 

San Antonio, Texas is the seventh largest city in the USA with a population of 1.4 million people.

If you could book anyone in 2017, who would it be? 

We would love to host Beck, Jack White, and/or Dave Matthews.

 



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